Cells already have addresses, such as A1, but you can assign names to single cells or multiple cells that you can then use in formulas instead of their address. Select a cell, click in the Name Box (which is just above cell A1) and type a name for this cell – for example, if the cell contains your GP%, you could name it gross_p. Now you can use this cell name instead of the address in formulas, for example =A5*gross_p